北辰实业 BeijingNS.com: Beijing North Star, Beijing Network System,Beijing National Science

Best Buy restart the expansion path of choice, Beijing, Guangzhou

After two years of Kuxun
after Best Buy and did not find the "Chinese characteristics" profit mode, forced to take heavy
States United States
Suning formula. The difference is that it uses a dual-brand expansion strategy.

Dormant after more than a year after the alleged "Open a general slowly as a snail" and Best Buy has been quietly introduced a new expansion plan in China. In addition to set foot in Beijing, Guangzhou and other cities outside the line, its sub-brand five-star ----
Electrical
Will also be back on the expansion path.

Today, Best Buy executives close to the source to the bit network (ChinaByte) revealed that, "said Best Buy has introduced dual-brand in China accelerated store opening program and plans to use 3 - 5 years in China market opened at 800 - 1,000 stores. "

The actual operation, Best Buy as a relatively high-end brand, a series of Beijing, Shanghai, Guangzhou and other first-tier cities; Five Star is opening a new business model, a series of regional and low-end market, in the consolidation of the existing East Market share of the premise, and further to 45 cities in penetration. From next January, the Five Star's stores will be put on the new LOGO.

Best Buy spokesman Wang Ying to bits network (ChinaByte) confirmed the news of new projects nationwide shop. But she said that at present access to Beijing, Guangzhou, will not reveal the specific timetable, but "does not rule out the possibility of M & quick access to Beijing", "not rule out the five-star Sharu together with Best Buy in Shanghai, Guangzhou and Beijing may be sex. "

In 2005, as the world's largest
Home Appliances
Chain retailers Best Buy spent 180 million U.S. dollars acquisition of Five Star to "curve" into China, then in Shanghai successfully out of the first Best Buy store.

But in the next two years, Best Buy suddenly slowed down in China's footsteps. There are still only maintain a Shanghai store; Five Star has a quick shop to change the style before, slowed down the number of shop. Over the past year, five-star only 20 more than the number of new stores, in some regions, and even closed some stores.

In April of this year, from Canada's Raymond? Yang has been named Best Buy Asia president and chief operating officer, responsible for replacing Lv Weimin
Management
Best Buy's operations in Asia work. Best Buy's "personnel earthquake" was a number of industry believes that its dismal performance in the Chinese market, expansion blocked, and wish to withdraw from the Chinese market signals.

For "general slow snail shop," the statement, Best Buy had been stressed, not its unique size, and in profit mode. It is understood that Best Buy's consolidated revenue was approximately 25%, much higher than the domestic home appliance chain enterprises in about 14%.

Best Buy International chief executive in January this year, receiving RobertWillett bit network (ChinaByte) interview, said: "We always thought that size is not a problem in the developed North American market, we intend to still have to open 100 stores. But not before finding a suitable Chinese model, Best Buy will be no mass rapid expansion. Once you find a successful fit of the model, we will quickly copy. "

In 2001, Best Buy the same low-key to enter the Canadian market, two years after commissioning of power suddenly in 2003, just one year became the dominant local home appliance chain, accounted for 34% of the market.

But widely believed, in the Gome and Suning huge number and coverage of the chain in front of Best Buy To replicate Canada's brilliant, is not very realistic. Best Buy Man Youyou particular action, but also to the country of beauty and Suning careful study of its time, the threat is also growing. Suning, Gome has developed a personal strategy, Best Buy stores as long as the ground, will get together and compete with more abundant products, lower prices to weaken the new
Service
Ideas of its own advantages.

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I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as inflatable sail boat , inflatable boat oars.